One of the most common topics I see in real estate forums concerns Search Engine Optimization (SEO) for realtor websites. It is of course true that SEO is important to any business seeking an online presence for the basic purpose of being found. Sadly, I detect in these discussions that “being found” through perfect real estate SEO is the digital equivalent of a yellow pages ad in the real estate section that is bigger than all of your competitors.
The thing is, many of your potential clients are doing their pre-buy/sell research (usually online) well-before they get in touch with an agent. You want to begin interacting with these future clients as quickly as possible. And that is where the real estate blog significantly outperforms the corporate website. Continue reading
I am prompted to write this post because there is common misperception amongst agents that a Real Estate website and blog are interchangeable terms. Now, I know that a blog is, technically speaking a website. The reality is, however, that both these mediums serve specific purposes and functions. As a result, visitors to each site have different expectations and needs.
Differentiating between a corporate real estate website and real estate blog
Certainly, some of the confusion comes from the blurring of boundaries between blogs and what I will call corporate websites. By this I mean as blogs have become more sophisticated they look more and more like flashy corporate websites. The fact that blogs are so much easier to maintain and develop, it is no wonder that so many realtors have adopted a blogging platform as the bones of their corporate website. But don’t let appearances fool you. Continue reading
I was participating in a real estate forum recently, when I came across one new thread that boldly asked, “Blogs, are they a waste of time?” Immediately I recognised this question as one being contemplated on a daily basis in the minds of many realtors and that it related to the contradiction between what all the online real estate marketing experts say that a blog is essential and the experienced reality of real estate blog owners who see little in the way of new leads coming from them.
A Good Real Estate Blog Is Hard To Find
At the time I happened to be putting together one of the initial blogging lessons for the Listing Engine Program and I needed to find really good examples of real estate blogs to illustrate the essential features of those that followed best practice. Well, this was certainly easier said than done and it made crystal clear to me that, based on me looking at dozens of blogs, around 80% to 90% are indeed wasting their time with the blogging efforts. This is not because blogging itself is a waste of time, it is because realtors themselves are not applying best practice principles.
Now that may sound harsh, but it would be more cruel to watch hard working agents squander their limited time building a real estate blog that doesn’t meet their objectives – and may, in fact, turn off those few people that stumble upon it because it doesn’t measure up to their observations. Here are the biggest and most frequent mistakes I’ve seen in realtor blogs:
I have ranked this is number one because so many of the other errors stem from this basic misunderstanding. Many, if not most, realtors treat their blogs as a platform to sell themselves or get an SEO bounce to their website. Instead the focus needs to be on answering specific questions or solving problems of people in or about to enter the housing market – as either buyers or sellers. Do this and the other benefits from a real este blog will follow. Continue reading