Facebook Paid Advertising For Realtors

The idea of paying for ads to pop up somewhere can seem a little daunting, but most real estate agents don’t bat an eye at doing print or television.

Did you know that Facebook has the world’s largest user database at its disposal? Ask yourself this – are people in your service area on Facebook? You know the answer is yes, and there’s nothing you have to lose except a few minutes of time and a small amount of money by using Facebook ads.

Facebook’s business model depends on sending targeted ads to its users. This means advertisers can specify their target demographic down to the level of gender, marital status, geographic location, interests, amongst others. Have a new home listed in Springfield, Montana and want an ad to appear in front of a Facebook user who is female, has children and lives in the area? No problem.

Facebook’s business model depends on sending targeted ads to its users. This means advertisers can specify their target demographic down to the level of gender, marital status, geographic location, interests, amongst others. Have a new home listed in Springfield, Montana and want an ad to appear in front of a Facebook user who is female, has children and lives in the area? No problem. Just $25 a week, $5 a day can be a testing minimum you can use to target your local area. It may be well worth a shot! And another thing; you only pay when a person clicks on your ad. This means only those who show an interest for themselves or for someone in their circle will trigger a cost to you. Imagine the high quality leads that can generate for an extremely modest cost.

All you need to get started is a Facebook profile of your own. Just scroll to the bottom of your Facebook profile page, scroll to the bottom and click the “Advertising”link.

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