Your time is valuable and limited. And a successfully implemented social media real estate marketing strategy will only make your time more valuable and more limited because of the extra business it will be generating. For this reason, everything you do must be proven, effective and, in the end, generate greater income. More specifically, your efforts should:
- Generate more leads
- Win more listings
- Enhance your credibility
- Expand your profile
- Sell properties faster
- Appreciate your business assets
In other words, don’t invest time or money in social media marketing for its own sake just because it the latest big thing. Make sure you’re getting the most bang for your buck and does so in keeping with the guiding principles for real estate marketers.