Did you know what the biggest search engine after Google is? That’s right, Youtube. People all over the world, with their insatiable desire for video content, are recognizing that Youtube can be a major source of information in their lives.
Now, I know many people frown on the idea of video advertising – there’s definitely a little time and work involved. But if you learn how to use Youtube as a Search Engine for your real estate agency, you can get a lot accomplished.
Start by using key marketing terms – your city name, your name, your business – as the title and tags of your video. The more videos you create and the more you optimize your channel with great keywords, the better chances you have of getting to the top of Youtube for your real estate agency.
A big component of the Total Property Listing Engine training program is all about using video in various ways to drive leads – from buyers as well as sellers. It’s easier AND more powerful than you think.
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One of the central components of the Listing Engine we promote is the real estate blog. It is connected to all other components and provides a foundation for much of the content you will use as fuel for your engine.
Aside from that,search engines favour blogs over static websites when regular, high quality content is pumped in. In his recent article on real estate blogs, Jim Kimmon* says,
Blogs do better SEO-wise than static websites. I’m talking about blogs and sites for real estate when you haven’t paid a fortune to some SEO guru to optimize them for you. Doing this for a static site only works for a while anyway, then Google’s algorithm changes and your position in searches changes with it. No, there’s no point in arguing, as it’s been proven many times over that the regular addition of new content builds clout with Google and other search engines. This is especially true when the blog posts exploit the key phrases that you want visitors to use to come to your site.
The important thing to remember is that your blog should serve to complement and supplement your marketing efforts, not merely duplicate what your regular website is doing. The blog should have a domain that is more general to the real estate market you operate in so it appears more independent. You will gain credibility as a real estate expert in the area, rather than just another realtor spruiking his or her services.
The blog is about answering common questions or solving problems for people buying or selling. Do that, and you will be top of mind when they’re ready to enter into a transaction later on. Search engines will drive people to the blog more that websites because it sees them as an information source, rather than a commercial site.
Best practice and effective strategies for establishing a successful website is one of the core modules members of the Total Property Listing Engine receive.
* Jim Kimmons has 16 years experience as a real estate agent and broker in three states, and serves as a consultant to other real estate professionals on using technology to improve their marketing and office management.
Thanks to the folks at Realitybizcoach.com for reminding busy agents not to neglect their trusty website. They highlight the following areas for possible tune-up. For the full low-down, please visit them at the link provided.
- IDX maximized and leveraged. Gone are the days of just one link to search properties and forcing the visitor to do a cumbersome search each time they visit…
- Reflecting and specialized areas. If your area of specialization is the Alpharetta area of the Atlanta, GA market, then you must have a page about Alpharetta that includes information about…
- Visible contact information.
- Check links and eliminate where needed.
- Social media tools. … Have clickable sections to your Facebook business page, your LinkedIn profile and your Twitter account so others can share your message.
- Niche area and trending opportunities. Is there a niche market that you could accentuate on your site to show you are the expert? …
- Offline and online promotion. Fifty percent of your website’s success depends on how well you promote it offline…
For all the time, energy and expense that follows serious marketing efforts, clear objectives should be in place to measure their success. It should be no surprise what the ultimate marketing objective should be for real estate agents and agencies, because it is the same for all commercial enterprises: more income (agents) and more profits (agencies).
So that is the simple answer. But let’s dig deeper to define marketing value and therefore determine if your marketing efforts are generating that value. If you are spending your valuable time on a Facebook page that has only a couple dozen fans, with no strategy to increase engagement, you wasting time propping it up because it is not delivering on the ultimate marketing objective ($$$).
At this point it is worth breaking down the ultimate objective into smaller, more usable objectives. Objectives that need to focused on whenever considering any new marketing strategy. You need to satisfy yourself that all of your marketing efforts, online and offline, are working to achieve one or more of these objectives:
- Lead generation
- Win more listings
- Enhance you credibility
- Expand your profile
- Asset appreciation
- Faster property sales
As you look closely at this list you will see there is overlap between some objectives and all of them lead to the ultimate objective: more cash in the bank. You can that the earlier case of a Facebook page with few followers meets none of the objectives. Not only is it unhelpful, it can in fact be detrimental. Potential clients may visit your Facebook page, see that it offers little to engage users and so form the conclusion you haven’t the social media skills needed in the modern market help sell their house.
The Objectives for Real Estate Marketing page will give you a deeper look at each of these objectives.