One of the central components of the Listing Engine we promote is the real estate blog. It is connected to all other components and provides a foundation for much of the content you will use as fuel for your engine.
Aside from that,search engines favour blogs over static websites when regular, high quality content is pumped in. In his recent article on real estate blogs, Jim Kimmon* says,
Blogs do better SEO-wise than static websites. I’m talking about blogs and sites for real estate when you haven’t paid a fortune to some SEO guru to optimize them for you. Doing this for a static site only works for a while anyway, then Google’s algorithm changes and your position in searches changes with it. No, there’s no point in arguing, as it’s been proven many times over that the regular addition of new content builds clout with Google and other search engines. This is especially true when the blog posts exploit the key phrases that you want visitors to use to come to your site.
The important thing to remember is that your blog should serve to complement and supplement your marketing efforts, not merely duplicate what your regular website is doing. The blog should have a domain that is more general to the real estate market you operate in so it appears more independent. You will gain credibility as a real estate expert in the area, rather than just another realtor spruiking his or her services.
The blog is about answering common questions or solving problems for people buying or selling. Do that, and you will be top of mind when they’re ready to enter into a transaction later on. Search engines will drive people to the blog more that websites because it sees them as an information source, rather than a commercial site.
Best practice and effective strategies for establishing a successful website is one of the core modules members of the Total Property Listing Engine receive.
* Jim Kimmons has 16 years experience as a real estate agent and broker in three states, and serves as a consultant to other real estate professionals on using technology to improve their marketing and office management.
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